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Mar 14 17 7:34 AM

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Is sustainability sustainable?

Quote: “Bruett, speaking at the Cattlemen’s College at this year’s Cattle Industry Convention, said sustainability is a balance between economic, societal and environmental concerns. “If your operation is not profitable, it’s not sustainable,” he said.

Yes, it’s environmental. Yes, it’s societal. But if the operation isn‘t profitable, those other two pillars of sustainability probably won’t happen. “

http://www.beefmagazine.com/ranching/sustainability-sustainable

SL 404